The ester.co years. Everything the studio published before it became UareUx, 2019 to 2025, kept as written.
In a world increasingly dominated by technology, it's becoming more critical than ever to ensure we don't forget the human element. Lack of "joined-up
Too much choice limits decision making. Give people what they need not what you think they want.
Explored paths and not-that-obvious practices. How to make a logo real luxury, and not reduce it to kitsch?
How Scandinavian runes and manuscripts helped me to build a modern wordmark logo for a travel agency.
Mass obsession with perfection. Is there a link between these two and the apparent reaction of brutalism, glitch and pixel art?
Silhouettes, colours and metaphors have changed over the last 20 years and links can be made between social trends and these changes.
